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  • ·Massimo Dutti Once Here Coastal Fashion Campaign
BrandMassimo Dutti
ProjectOnce, here.
Three models in summer clothing posed outdoors by the sea against a clear blue sky for Massimo Dutti.

Massimo Dutti Once, here. 2026

Associated creatives

Bruno Staub
Bruno StaubPhotographer
Cristian Hunter
Cristian HunterDirector
Tony Irvine
Tony IrvineFashion Editor/Stylist
Joseph Pujalte
Joseph PujalteHair Stylist
Mary Cesardi
Mary CesardiMakeup Artist
Baptiste Vivo
Baptiste VivoModel
Layton Leger
Layton LegerModel
Mia Armstrong
Mia ArmstrongModel
Mohammed Banze
Mohammed BanzeModel
Paul Hameline
Paul HamelineModel

Tags

three models posingthree modelsfashion modelsblack man in striped shirtblack manman in striped polowhite trouserswoman in brown dresssleeveless mini dressbrown dress

Description

Shot by Bruno Staub for the Massimo Dutti 'Once, here.' campaign, this image captures three models styled by Tony Irvine against an open seascape. The subjects wear tailored warm-weather garments, including a striped linen shirt, knit polo with white trousers, and a sleeveless brown dress. Natural coastal daylight illuminates the scene beneath bold campaign typography.

Style

Vertical, Commercial, Clean

Techniques

Typography, Natural light

Industries

High Street Fashion

Color

Off-Black (30%)
Pure White (30%)
Chocolate (20%)

Background

Ocean

Context

Advertising Campaign