Massimo Dutti Once, here. 2026

Description

Captured by photographer Bruno Staub for Massimo Dutti's 'Once, here.' campaign, model Paul Hameline reclines casually on a weathered stone bench in an outdoor urban setting. Styled by Tony Irvine, he wears a relaxed light beige tailored suit over a tonal ribbed knit polo shirt with an understated dark belt. His legs are propped up against the front cowl of a vintage dark scooter parked beside the bench. Diffused natural daylight illuminates the subtle textural drape of the tailoring against the rustic stone masonry.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Street

Context

Advertising Campaign