Massimo Dutti Once, here. 2026

Description

Photographed by Bruno Staub for Massimo Dutti's 'Once, here.' campaign, two male models stand side by side on a dark cobblestone pavement in tailored menswear styled by Tony Irvine. The model on the left wears a light beige two-piece linen suit over a neutral crewneck top, paired with dark leather thong sandals. The model on the right sports an espresso brown single-breasted suit over a matching tee, finished with dark flip-flops. Behind them hangs a dual-toned backdrop consisting of blue-and-white vertical stripes on the left and red-and-white stripes on the right, illuminated by bright direct sunlight casting crisp geometric shadows.

Style

Editorial, Vertical, Clean

Techniques

Hard Light

Industries

Menswear

Color

Background

Street

Context

Advertising Campaign