Massimo Dutti Once, here. 2026

Description

A full-length black and white fashion photograph for Massimo Dutti's 'Once, here.' campaign, photographed by Bruno Staub with styling by Tony Irvine. A young male model stands outdoors leaning against an aged stone staircase with arms crossed, looking directly into the camera. He wears a dark tailored single-breasted blazer over a white button-down shirt, paired with loose-fitting light wash jeans cinched with a dark leather belt and dark loafers. The surrounding architectural setting features cracked masonry, worn stone steps, and a decorative planter.

Style

Editorial, Vertical, Monochrome

Techniques

Natural light

Industries

Menswear

Color

Context

Advertising Campaign