Massimo Dutti Once, here. 2026

Description

Model Paul Hameline poses against a distressed, weathered wall in a menswear campaign portrait for Massimo Dutti's 'Once, here.' collection. Styled by Tony Irvine, he wears a rich royal blue short-sleeved polo shirt paired with light neutral trousers and a cream knit sweater draped over his shoulders. Soft natural daylight highlights the tactile contrast between the smooth knitwear and the rustic architectural surface, photographed by Bruno Staub.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Menswear

Color

Background

Concrete Texture

Context

Advertising Campaign