Massimo Dutti Once, here. 2026

Description

Two male models pose along a weathered outdoor stone staircase in a shot from the Massimo Dutti campaign Once, here., photographed by Bruno Staub with styling by Tony Irvine. One model stands to the left against a textured plaster wall dressed in a dark navy utility overshirt paired with loose, light-colored trousers. The second model sits on the stone steps, wearing a blue jacket layered over a vivid red collar with relaxed cropped trousers and dark slip-on shoes. Soft, diffused daylight falls across the aged stone architectural textures and steps.

Style

Editorial, Horizontal, Moody, Earthy

Techniques

Natural light

Industries

Menswear

Color

Context

Advertising Campaign