BrandMassimo Dutti
ProjectOnce, here.

Massimo Dutti Once, here. 2026
Associated creatives
Tags
Description
Captured in black and white for the Massimo Dutti 'Once, here.' campaign, a young male model looks slightly off-camera with a neutral expression. He wears a tailored dark jacket over a classic white crewneck t-shirt, holding both hands up near his collar. Shot by photographer Bruno Staub with styling by Tony Irvine, the close-up framing highlights facial structure against a softly blurred urban architectural backdrop.
Style
Editorial, Vertical, Monochrome
Techniques
Soft Light
Industries
Menswear
Color
Jet Black (50%)
Pure White (30%)
Context
Advertising Campaign


