Massimo Dutti Once, here. 2026

Description

A side profile portrait captures a young man seated outdoors on a moped against a weathered stone and plaster wall. He is styled in a textured taupe-grey zip-up collared jacket with matching shorts and a dark brown backpack slung over his shoulders. The composition utilizes soft, diffused daylight to accentuate the earthy tones and tactile surfaces of the garments. The image was photographed by Bruno Staub and styled by Tony Irvine for Massimo Dutti's 'Once, here.' campaign.

Style

Editorial, Vertical, Moody, Earthy

Techniques

Soft Light

Industries

Menswear

Color

Background

Street

Context

Advertising Campaign