Massimo Dutti Once, here. 2026

Description

A black-and-white diptych captures male models in minimalist tailoring for the Massimo Dutti campaign 'Once, here.', photographed by Bruno Staub with styling by Tony Irvine. The left panel shows two models standing on stone pavement beside classical stone architecture, one styled in a black band-collar shirt and dark trousers, while the other wears an all-white ensemble and dark sunglasses. The right frame features a focused shot of a model wearing a black button-down shirt with his hands tucked into his pockets against a textured stone wall. Hard direct sunlight creates deep contrast and dramatic architectural shadows across the composition.

Style

Editorial, Horizontal, Monochrome, Minimalist

Techniques

Hard Light

Industries

Menswear

Color

Context

Advertising Campaign