H&M Du matin au soir 2026

Description

This black and white fashion campaign image for the H&M project Du matin au soir, photographed by Julia Noni with styling by Lisa Lindqwister and hair by Ali Pirzadeh, features model Bonnie Panasenko. The frame captures a dynamic low-angle composition of a woman in a textured white dress with delicate strap details, caught in motion against a clear sky backdrop. Strong natural daylight illuminates the scene, highlighting the flowing fabric and sculptural pleats of the garment. The photographic style is editorial and expressive, emphasizing movement and texture.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Clear Sky

Context

Advertising Campaign