H&M Du matin au soir 2026

Description

This black and white fashion campaign image for the H&M project Du matin au soir, photographed by Julia Noni with styling by Lisa Lindqwister and hair by Ali Pirzadeh, features model Bonnie Panasenko. The frame captures a dynamic low-angle composition of a woman in a textured white dress with delicate strap details, caught in motion against a clear sky backdrop. Strong natural daylight illuminates the scene, highlighting the flowing fabric and sculptural pleats of the garment. The photographic style is editorial and expressive, emphasizing movement and texture.