BrandH&M
ProjectDu matin au soir

H&M Du matin au soir 2026
Associated creatives
Tags
Description
Fashion editorial photograph from the H&M 'Du matin au soir' campaign, photographed by Julia Noni with styling by Lisa Lindqwister and hair by Ali Pirzadeh. Model Bonnie Panasenko is captured from behind in black and white, wearing a strapless black bandeau top, matching bikini bottoms, and an open-back white crochet net dress. Shot outdoors in direct sunlight under an open sky, the composition highlights muscular shoulder definition and intricate woven textile details.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Hard Light
Industries
High Street Fashion
Color
Off-White (60%)
Jet Black (40%)
Background
Clear Sky
Context
Advertising Campaign

