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BrandH&M
ProjectDu matin au soir
Monochrome rear view of a model in a white backless twisted-strap dress outdoors against modern architectural buildings.

H&M Du matin au soir 2026

Associated creatives

Julia Noni
Julia NoniPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Ali Pirzadeh
Ali PirzadehHair Stylist
Bonnie Panasenko
Bonnie PanasenkoModel

Tags

backless white dresswhite dressbackless dresswoman in white dresstwisted strap dress

Description

Captured in high-contrast monochrome for H&M's 'Du matin au soir', model Bonnie Panasenko stands facing away from the camera, showcasing the sculptural lines of an open-back white garment. The dress features twisted straps that converge down the spine in direct, sharp sunlight. Modern architectural structures create a softly focused geometric backdrop across the urban exterior setting.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Hard Light

Industries

High Street Fashion

Color

Pure White (100%)

Background

Rooftop

Context

Advertising Campaign