H&M Du matin au soir 2026

Description

Captured by photographer Julia Noni with styling by Lisa Lindqwister for the H&M project 'Du matin au soir', model Bonnie Panasenko poses outdoors in warm natural sunlight. She wears a light-toned sleeveless garment adorned across the bodice with large, dimensional fabric flowers in soft blush pink. Cradled in her arm is a textured, fringed raffia shoulder bag with woven detailing. The composition features a sunlit portrait framing set against a soft terracotta and peach architectural backdrop, accented by natural shadows and tousled, wet-look hair by Ali Pirzadeh.

Style

Editorial, Vertical, Pastel, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Editorial