BrandH&M
ProjectDu matin au soir

H&M Du matin au soir 2026
Associated creatives
Tags
Description
A split-screen fashion diptych created for H&M's Du matin au soir project, shot by photographer Julia Noni and styled by Lisa Lindqwister. On the left, model Bonnie Panasenko poses outdoors under open sky wearing an all-black ensemble comprising a tiered ruffle off-the-shoulder crop top and matching mini skirt. The right panel shifts to a dynamic black-and-white composition capturing a voluminous, pleated white gown billowing dramatically with movement against a bright sky backdrop.
Style
Editorial, Horizontal
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Context
Editorial

