H&M Du matin au soir 2026

Description

This fashion campaign image for the H&M project Du matin au soir was photographed by Julia Noni with styling by Lisa Lindqwister, hair by Ali Pirzadeh, and featuring model Bonnie Panasenko. The photograph depicts a model seated outdoors on stone steps against a backdrop of lush green foliage and yellow flowers. She wears a black strapless top paired with a long black skirt and sandals, basking in warm natural sunlight. The natural lighting and outdoor setting create an editorial look with a sun-drenched atmosphere.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Garden

Context

Advertising Campaign