H&M Du matin au soir 2026

Description

Model Bonnie Panasenko poses outdoors on a sunlit seaside promenade for the H&M project Du matin au soir, photographed by Julia Noni with styling by Lisa Lindqwister and hair by Ali Pirzadeh. She leans against a metal railing overlooking a pebble beach and blue coastal waters, raising one arm above her head. Panasenko wears a sheer cream crochet knit short-sleeve mini dress layered over a dark patterned two-piece bikini. The composition uses natural sunlight, casting soft shadows across the warm promenade while distant coastal hills frame the background under a pale blue sky.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign