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Model in light pink strapless dress sitting on curb eating a snack for H&M campaign

H&M Du matin au soir 2026

Associated creatives

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Description

This fashion editorial image from the Du matin au soir campaign for H&M features model Bonnie Panasenko seated outdoors on a curb. She is wearing a light pink strapless dress embellished with floral details, paired with white beaded slides. Her hair is dark and styled loosely. Natural lighting illuminates the scene, capturing a candid moment as she eats a small snack. Photography by Julia Noni, with styling by Lisa Lindqwister and hair by Ali Pirzadeh.

Style

Editorial, Vertical, Warm, Nostalgic

Techniques

Natural light

Industries

High Street Fashion

Color

Blush (70%)
Pure White (30%)

Background

Street

Context

Advertising Campaign