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Brand
H&M
ProjectDu matin au soir
Black and white photo of a woman in a voluminous pleated white dress billowing in the wind on a rocky shoreline.

H&M Du matin au soir 2026

Associated creatives

Julia Noni
Julia NoniPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Ali Pirzadeh
Ali PirzadehHair Stylist
Bonnie Panasenko
Bonnie PanasenkoModel

Tags

woman in pleated dresswoman in white dresspleated white dresswhite pleated dressflowing white dresspleated dressbillowing dress

Description

A dynamic black and white fashion editorial photograph by Julia Noni for the H&M project Du matin au soir. Styled by Lisa Lindqwister with hair by Ali Pirzadeh, model Bonnie Panasenko turns away from the camera as her voluminous white pleated dress billows across the frame. The high-contrast sunlight highlights the intricate texture and fan-like folds of the flowing fabric against an open beach and coastal horizon.