H&M Du matin au soir 2026

Description

Shot by photographer Julia Noni for the H&M editorial project 'Du matin au soir', this photograph captures model Bonnie Panasenko on a sunlit rooftop. Styled by Lisa Lindqwister, she is seen in side-back profile wearing an open-sided, backless white draped top featuring architectural crossover straps. Hair stylist Ali Pirzadeh gathers her brown hair into a relaxed bun with loose wisps blowing in the breeze against an urban backdrop under crisp natural sunlight.

Style

Editorial, Vertical, Sensual, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rooftop

Context

Editorial