BrandH&M
ProjectDu matin au soir

H&M Du matin au soir 2026
Associated creatives
Tags
Description
Model Bonnie Panasenko poses outside against the glass facade and structural columns of a modern building for the H&M 'Du matin au soir' campaign. Photographed by Julia Noni and styled by Lisa Lindqwister with hair by Ali Pirzadeh, she wears a black mini dress featuring a gathered bubble silhouette. Shot in direct natural daylight, the composition frames the subject at three-quarter length amidst dark architectural reflections.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Espresso (30%)
Background
Commercial Office
Context
Advertising Campaign

