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  • ·H&M Du Matin Au Soir Editorial with Bonnie Panasenko
BrandH&M
ProjectDu matin au soir
Model Bonnie Panasenko posing on a pebble beach holding a black umbrella while wearing a dark brown ruffled crop top and tiered skirt.

H&M Du matin au soir 2026

Associated creatives

Julia Noni
Julia NoniPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Ali Pirzadeh
Ali PirzadehHair Stylist
Bonnie Panasenko
Bonnie PanasenkoModel

Tags

bonnie panasenkowoman holding umbrellawoman holding parasolruffled crop topruffled maxi skirtruffled two piece setoff the shoulder topblack umbrellabrown ruffled skirthigh low skirt

Description

Model Bonnie Panasenko poses on a wide pebble beach beneath an open black parasol for H&M's 'Du matin au soir' project, photographed by Julia Noni. Styled by Lisa Lindqwister with hair by Ali Pirzadeh, she wears a deep brown two-piece ensemble featuring an off-the-shoulder tiered ruffle top and an asymmetrical ruffle-trimmed maxi skirt. Bright natural sunlight illuminates the seaside setting, with gentle coastal waters and distant hills visible under a clear sky.

Style

Editorial, Vertical, Warm, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Espresso (60%)
Jet Black (30%)

Background

Rocky Coast

Context

Editorial