H&M Du matin au soir 2026

Description

Shot by photographer Julia Noni for H&M's 'Du matin au soir' project, model Bonnie Panasenko poses dynamically along a sunlit pebble shoreline. Styled by Lisa Lindqwister with hair by Ali Pirzadeh, the look features an all-black ensemble consisting of an off-shoulder ruffled top and a tiered maxi skirt paired with minimalist sandals. The composition captures the natural coastal light against a backdrop of distant hills, sea, and scattered clouds.

Style

Editorial, Vertical

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Advertising Campaign