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  • ·Hermes Summer 2025 Ad Campaign Sandcastle Editorial
BrandHermes
ProjectSummer 2025 Ad Campaign
Sandcastle structure with yellow patterned plates and mugs set against sandy beach and clear blue sky.

Hermes Summer 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Hidetatsu Takeuchi
Hidetatsu TakeuchiModels
Sasha Konograeva
Sasha KonograevaModels
and Shushu Cyer
and Shushu CyerModels
Celia Moutawahid
Celia MoutawahidStylist
Laurent Philippon
Laurent PhilipponHair
Aurore Gibrien
Aurore GibrienMakeup
Camille Lichtenstern
Camille LichtensternSet Designer

Tags

sandcastlesand castleyellow platespatterned platesplatesceramic mugsmugs

Description

This commercial image for the Hermes Summer 2025 ad campaign features an elaborate sandcastle structure built on a sandy beach. Yellow patterned ceramic plates and matching mugs are arranged along the ramparts and arches of the castle, creating a striking contrast against the neutral sand and the bright blue sky above. The natural daylight accentuates the fine texture of the sand and the glossy surface of the porcelain tableware. The composition presents a whimsical yet sophisticated product display outdoors.

Style

Horizontal, Commercial, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (50%)
Camel (50%)

Background

Sandy Beach

Context

Advertising Campaign