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  • ·Hermes Summer 2025 Ad Campaign Beach Editorial
BrandHermes
ProjectSummer 2025 Ad Campaign
Model wearing a printed silk scarf top and pleated skirt on a sandy beach with a sculptural horse prop under an overcast sky.

Hermes Summer 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Hidetatsu Takeuchi
Hidetatsu TakeuchiModels
Sasha Konograeva
Sasha KonograevaModels
and Shushu Cyer
and Shushu CyerModels
Celia Moutawahid
Celia MoutawahidStylist
Laurent Philippon
Laurent PhilipponHair
Aurore Gibrien
Aurore GibrienMakeup
Camille Lichtenstern
Camille LichtensternSet Designer

Tags

woman wearing silk scarf topsilk scarf topscarf topwoman in pleated skirtpleated skirtwoman holding pink scarfpink silk scarfsilk scarf

Description

A model stands on a sandy beach holding a pink patterned silk scarf in the wind, wearing a printed silk scarf top and pleated skirt. In the background to the left, a large sculptural horse-like prop stands against a horizon of sand and an overcast sky with scattered clouds. The shot features natural outdoor lighting and an editorial fashion styling approach captured by photographer David Luraschi for the Hermes Summer 2025 ad campaign.

Style

Editorial, Horizontal, Earthy, Grainy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Blush (50%)

Background

Sandy Beach

Context

Advertising Campaign