Hermes Summer 2025 Ad Campaign 2025

Description

Captured outdoors on a sunny beach, this editorial image for the Hermes Summer 2025 ad campaign features a male model posing beside an elaborate, life-sized sand sculpture of a horse. The subject wears a dark button-down shirt paired with brown trousers and a tan belt, leaning casually against the sculpted sand structure. Natural sunlight illuminates the scene, highlighting the coastal background with soft ocean waves breaking on the shore. David Luraschi served as the photographer for the shoot, with styling by Celia Moutawahid and set design by Camille Lichtenstern.

Style

Editorial, Horizontal, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign