Hermes Summer 2025 Ad Campaign 2025

Description

This commercial campaign image for Hermes, photographed by David Luraschi, features a male model standing inside a large, detailed sandcastle on a vast expanse of sand dunes. The model wears a mauve jacket, light shirt, and dark shorts, and holds a tall pole with a dark patterned flag fluttering in the breeze. The scene is set under a bright blue sky with scattered white clouds, creating a surreal and whimsical atmosphere. The natural lighting casts sharp shadows across the smooth sandy terrain, emphasizing the clean composition and art-directed styling by Celia Moutawahid.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Sand Dunes

Context

Advertising Campaign