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Two models holding up silk scarves against a sandy beach and a clear blue sky, with a sculptural horse prop.

Hermes Summer 2025 Ad Campaign 2025

Associated creatives

Tags

Description

This image for the Hermes Summer 2025 Ad Campaign features two models posing dynamically on a sandy beach under a bright blue sky with scattered clouds. A male model in white shorts and an open pink top stands beside a female model in red wide-leg trousers and a patterned halter top. They both hold aloft patterned silk scarves that billow in the wind. In the background to the left, a tan sculptural horse prop stands on the sand. The natural outdoor lighting casts sharp shadows, creating a bright and airy atmosphere. The campaign was photographed by David Luraschi with styling by Celia Moutawahid and set design by Camille Lichtenstern.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Hot Pink (30%)
Pure White (30%)
Camel (20%)

Background

Sand Dunes

Context

Advertising Campaign