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BrandHermes
ProjectSummer 2025 Ad Campaign
Model with a braided hairstyle wearing a white patterned dress holding a brown leather shoulder bag on a sandy beach

Hermes Summer 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Hidetatsu Takeuchi
Hidetatsu TakeuchiModels
Sasha Konograeva
Sasha KonograevaModels
and Shushu Cyer
and Shushu CyerModels
Celia Moutawahid
Celia MoutawahidStylist
Laurent Philippon
Laurent PhilipponHair
Aurore Gibrien
Aurore GibrienMakeup
Camille Lichtenstern
Camille LichtensternSet Designer

Tags

woman on beachwoman wearing white dresswhite dressbrown leather bagshoulder bagbraided hair

Description

This campaign image for the Hermes Summer 2025 ad campaign, photographed by David Luraschi, features a model on a sandy beach under a bright blue sky with scattered clouds. The model wears a white patterned dress and has her long blonde hair styled in a braid, carrying a brown leather shoulder bag with a slender strap. Soft natural daylight illuminates the scene, highlighting the relaxed coastal environment and minimalist composition. Stylist Celia Moutawahid, hair stylist Laurent Philippon, makeup artist Aurore Gibrien, and set designer Camille Lichtenstern contributed to the production.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Chocolate (50%)

Background

Sandy Beach

Context

Advertising Campaign