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  • ·Hermes Summer 2025 Ad Campaign Sandcastle Editorial
BrandHermes
ProjectSummer 2025 Ad Campaign
Model wearing a white bucket hat and knit vest inside a large sandcastle against a blue sky with clouds.

Hermes Summer 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Hidetatsu Takeuchi
Hidetatsu TakeuchiModels
Sasha Konograeva
Sasha KonograevaModels
and Shushu Cyer
and Shushu CyerModels
Celia Moutawahid
Celia MoutawahidStylist
Laurent Philippon
Laurent PhilipponHair
Aurore Gibrien
Aurore GibrienMakeup
Camille Lichtenstern
Camille LichtensternSet Designer

Tags

model in sandcastlemodelsandcastlewhite bucket hatbucket hatknit vest

Description

This image from the Hermes Summer 2025 Ad Campaign features a model wearing a white bucket hat and a pale knit vest, positioned inside a structured sandcastle fortification. The background showcases a bright blue sky with scattered white clouds, creating a clean and luminous atmosphere. Photographed by David Luraschi with styling by Celia Moutawahid, hair by Laurent Philippon, makeup by Aurore Gibrien, and set design by Camille Lichtenstern, the composition blends tactile textures with minimalist framing.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Powder Blue (50%)

Background

Clear Sky

Context

Advertising Campaign