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BrandHermes
ProjectSummer 2025 Ad Campaign
Model from behind wearing a brown ribbed tank top and gold hoop earrings against a sand dunes landscape and bright sky

Hermes Summer 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Hidetatsu Takeuchi
Hidetatsu TakeuchiModels
Sasha Konograeva
Sasha KonograevaModels
and Shushu Cyer
and Shushu CyerModels
Celia Moutawahid
Celia MoutawahidStylist
Laurent Philippon
Laurent PhilipponHair
Aurore Gibrien
Aurore GibrienMakeup
Camille Lichtenstern
Camille LichtensternSet Designer

Tags

woman from behindwoman in tank topbrown ribbed tank toptank topgold hoop earringsgold earringsearrings

Description

This image from the Hermes Summer 2025 ad campaign features a model captured from behind against a vast sandy landscape and bright sky. The subject wears a brown ribbed tank top and large gold hoop earrings, with traces of sand visibly dusting their shoulders and back. Photographed by David Luraschi with styling by Celia Moutawahid, the composition emphasizes clean lines and natural textures under bright daylight.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Caramel (100%)

Background

Sand Dunes

Context

Advertising Campaign