Hermes Summer 2025 Ad Campaign 2025

Description

This commercial editorial image for the Hermes Summer 2025 ad campaign features a meticulously crafted sandcastle positioned centrally on expansive sand dunes. A tall wooden pole rises from the center of the castle, flying a dark patterned flag that flutters to the right in the breeze. The casting of long, sharp shadows highlights the bright, natural daylight illuminating the desert-like expanse. The background opens up to a clear blue sky filled with soft white clouds, emphasizing the serene yet striking composition. The minimalist framing draws immediate focus to the sculptural sandcastle as the central hero object of the scene.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Sand Dunes

Context

Advertising Campaign