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BrandHermes
ProjectSummer 2025 Ad Campaign
Sculptural sand horse sculpture standing on a sandy beach against an ocean and clear blue sky background.

Hermes Summer 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Hidetatsu Takeuchi
Hidetatsu TakeuchiModels
Sasha Konograeva
Sasha KonograevaModels
and Shushu Cyer
and Shushu CyerModels
Celia Moutawahid
Celia MoutawahidStylist
Laurent Philippon
Laurent PhilipponHair
Aurore Gibrien
Aurore GibrienMakeup
Camille Lichtenstern
Camille LichtensternSet Designer

Tags

sand horse sculpturesand horsehorse sculpturesculpture

Description

This photograph for the Hermes Summer 2025 ad campaign, captured by photographer David Luraschi with set design by Camille Lichtenstern, features a life-sized sculpted sand horse standing on a wide sandy beach. The horse sculpture is adorned with a colorful patterned saddle cloth draped over its back and features distinct stitched detailing along its silhouette. The background consists of a tranquil ocean shoreline stretching out beneath a clear blue sky dotted with soft white clouds. Natural lighting illuminates the sculptural installation, casting sharp shadows onto the beach surface.

Style

Editorial, Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (80%)
Coral Red (20%)

Background

Sandy Beach

Context

Advertising Campaign