Hermes Summer 2025 Ad Campaign 2025

Description

This image from the Hermes Summer 2025 ad campaign features a luxury handbag sculpted entirely out of sand, positioned as the hero object on a natural sandy beach. The composition captures the detailed texture of the sandy handbag adorned with a miniature decorative horse charm dangling from its handles. Natural sunlight casts soft shadows across the undulating dunes and sculpted sand formations in the background. The minimalist scene is captured with clean framing and a warm tonal palette, highlighting the intricate sand craftsmanship. Photography by David Luraschi with set design by Camille Lichtenstern.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign