Helmut Lang 'Jeans' 2026 Ad Campaign 2026

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Talent Lamarr Hankins sits atop a brown horse in an open field surrounded by dense greenery and blooming yellow wildflowers for the Helmut Lang 'Jeans' 2026 advertising campaign. Photographed by Chloe Jones in Oklahoma, the composition features natural late-day lighting illuminating Hankins, who wears a light-colored cowboy hat, a dark leather jacket, and classic denim jeans. The horse is fitted with a carved leather western saddle and bridle, positioned centrally in profile against a soft sky and distant utility pole. The lower margin includes campaign typography and credits styled in a clean editorial poster format.