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  • ·Helmut Lang Jeans 2026 Campaign with Lamarr
BrandHelmut Lang
Project'Jeans' 2026 Ad Campaign
Man in a cowboy hat, black leather jacket, and denim jeans seated on a brown horse in a field with yellow flowers.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

black man on horseblack man riding horseman on horsebackblack manbrown horsehorse ridingcowboy hatcream cowboy hatblack leather jacketleather jacketdenim jeansblue jeanswestern saddle

Description

Talent Lamarr Hankins sits atop a brown horse in an open field surrounded by dense greenery and blooming yellow wildflowers for the Helmut Lang 'Jeans' 2026 advertising campaign. Photographed by Chloe Jones in Oklahoma, the composition features natural late-day lighting illuminating Hankins, who wears a light-colored cowboy hat, a dark leather jacket, and classic denim jeans. The horse is fitted with a carved leather western saddle and bridle, positioned centrally in profile against a soft sky and distant utility pole. The lower margin includes campaign typography and credits styled in a clean editorial poster format.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Off-Black (40%)
Denim (30%)
Cream (20%)

Background

Wildflower Field

Context

Advertising Campaign