Helmut Lang 'Jeans' 2026 Ad Campaign 2026

About

A close-up shot from the Helmut Lang Jeans 2026 advertising campaign photographed by Chloe Jones. The image captures talent Lamarr seated in an intricately tooled western leather saddle, resting a hand near the saddle horn while wearing classic blue denim jeans and a crisp white button-down shirt. The shot features soft natural light highlighting the rich texture of the embossed floral leatherwork and woven denim fabric, framed above campaign typography and metadata detailing the Oklahoma location.