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'Jeans' 2026 Ad Campaign

A man in a white button-down shirt and white jeans bends down to place a white bucket in front of stacked round hay bales.

Person in a full denim outfit perched on a saddle atop a brown horse with one leg extended in the air outdoors.

Woman with long brown hair riding a black-and-white horse with a leather saddle across a green open pasture.

Two women running across a green grassy field wearing denim jeans and tops toward a wooden fence under a bright daylight sky.

Man wearing off-white jeans and a white button-up shirt standing next to a brown cow in a grassy field.

A blonde woman wearing a full denim outfit sits atop a chestnut horse in a grassy field for Helmut Lang Jeans.

Close-up of a person in blue denim jeans and a white button-up shirt seated on an intricately carved leather saddle.

Two people wearing cowboy hats and blue denim riding a horse together outdoors in a Helmut Lang Jeans campaign photograph.

Carlee Smith

Carlee Smith

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