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Man wearing a fedora and dark oilskin coat riding a palomino horse through a green, misty landscape.

RM Williams Pre-Fall 2022

About

This outdoor campaign image for RM Williams captures a rider seen from behind, mounted on a palomino horse and traversing a sloping green pasture under an overcast, misty sky. The rider wears a wide-brimmed fedora, dark oilskin coat, blue jeans, and leather boots. The horse is equipped with a saddle featuring a branded saddle pad and white reins. The natural lighting and muted earthy color palette emphasize the rustic rural setting.

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Background

Meadow

Context

Advertising Campaign