Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Description

A campaign photograph for Helmut Lang's 2026 Jeans collection, shot by photographer Chloe Jones in Arkansas. The image depicts talent Carlee Smith mounted on a chestnut brown horse, captured from the torso down while wearing a full light-wash denim ensemble and black heeled boots. One leg is raised playfully into the air above the ornate leather saddle against a backdrop of outdoor foliage and natural lighting. The bottom margin features campaign typography and credits in black text on a white border.

Style

Horizontal, Commercial, Retro

Techniques

Natural light

Industries

Designer Fashion

Color

Context

Advertising Campaign