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Person seen from behind wearing a light-wash denim jacket and matching jeans while standing beside a saddled horse.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

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Chloe Jones photographs talent Maddy for the Helmut Lang 'Jeans' 2026 advertising campaign. The subject stands facing away from the camera, wearing a light-wash denim jacket with raw hems and matching wide-leg jeans, highlighting a long braided ponytail. A saddled pinto horse and tree frame the composition under direct natural sunlight.

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Advertising Campaign