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  • ·Helmut Lang 'Jeans' 2026 Campaign by Chloe Jones
BrandHelmut Lang
Project'Jeans' 2026 Ad Campaign
Person seen from behind wearing a light-wash denim jacket and matching jeans while standing beside a saddled horse.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

denim jacketlight wash denim jacketdenim jeanslight wash denimlong braidbraided ponytailsaddled horsepinto horsehorse

Description

Chloe Jones photographs talent Maddy for the Helmut Lang 'Jeans' 2026 advertising campaign. The subject stands facing away from the camera, wearing a light-wash denim jacket with raw hems and matching wide-leg jeans, highlighting a long braided ponytail. A saddled pinto horse and tree frame the composition under direct natural sunlight.

Style

Vertical, Commercial, Raw

Techniques

Natural light

Industries

Designer Fashion

Color

Denim (70%)
Caramel (20%)

Context

Advertising Campaign