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A white mare and her light-colored foal standing outdoors against a stormy overcast sky in a campaign layout.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

About

An advertising campaign piece for Helmut Lang 'Jeans' 2026, photographed by Chloe Jones. The composition highlights a white mare standing alongside a light-colored foal under an overcast, stormy sky. Minimalist campaign typography along the lower margin notes the location and subject details.

Brand

Helmut Lang

Project

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Keywords

white mare and foalwhite maremare and foalwhite horsefoalhorse

Credits

Chloe Jones
Photographer
Lamarr Hankins
Talent
Dayna Eilert
Talent
Maddy Eilert
Talent
Carlee Smith
Talent

Styles

HorizontalCommercialMoodyGrainy

Techniques

Natural lightAnalogue / film

Industries

Designer Fashion

Background

Overcast Sky

Context

Advertising Campaign