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Brand
Helmut Lang
Project'Jeans' 2026 Ad Campaign
A white mare and her light-colored foal standing outdoors against a stormy overcast sky in a campaign layout.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

white mare and foalwhite maremare and foalwhite horsefoalhorse

Description

An advertising campaign piece for Helmut Lang 'Jeans' 2026, photographed by Chloe Jones. The composition highlights a white mare standing alongside a light-colored foal under an overcast, stormy sky. Minimalist campaign typography along the lower margin notes the location and subject details.