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Brand
Helmut Lang
Project'Jeans' 2026 Ad Campaign
Man wearing off-white jeans and a white button-up shirt standing next to a brown cow in a grassy field.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

white jeansoff white jeanscream jeanswhite denim pantswhite denimman in white jeanswhite button up shirtwhite shirtblack leather belt

Description

A cropped fashion campaign photograph highlighting off-white denim trousers paired with a white button-down shirt and a black leather belt. Standing in a green grassy field beside a brown cow, the subject is captured from the torso down wearing dark brown boots. Photographed by Chloe Jones for the Helmut Lang 'Jeans' 2026 advertising campaign in Arkansas.

Style

Vertical, Commercial, Earthy, Clean

Techniques

Natural light, Typography

Industries

Designer Fashion

Color

Off-White (60%)
Pure White (30%)

Background

Agricultural Land

Context

Advertising Campaign