Helmut Lang 'Jeans' 2026 Ad Campaign 2026

About

A woman with long wavy hair sits atop a black-and-white pinto horse in a wide green meadow during late afternoon. She wears dark denim jeans and a fitted brown top, seated in a detailed brown leather western saddle equipped with a drink holder. In the soft-focus rural background, trees and grazing livestock stand under a pale sky. The lower border includes campaign layout text for Helmut Lang Jeans photographed by Chloe Jones.