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Brand
Helmut Lang
Project'Jeans' 2026 Ad Campaign
A man wearing a straw cowboy hat, white button-up shirt, and blue denim jeans standing outdoors near yellow flowers and red dirt.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

man in cowboy hatman wearing cowboy hatcowboy hatstraw cowboy hatwhite button down shirtwhite long sleeve shirtwhite collared shirtwhite shirtblue denim jeansdark blue jeansdenim jeansblue jeansblack leather beltleather beltblack belt

Description

Talent Lamarr Hankins stands outdoors against a backdrop of green foliage, yellow wildflowers, and a mound of red dirt for the Helmut Lang 'Jeans' 2026 Ad Campaign photographed by Chloe Jones. He is styled in a woven straw cowboy hat, a crisp white long-sleeve collared shirt, and dark blue denim jeans fastened with a black belt. The full-length framed composition mimics an editorial print layout with stark white borders and bold typography across the footer.