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  • ·Helmut Lang 'Jeans' 2026 Campaign by Chloe Jones
BrandHelmut Lang
Project'Jeans' 2026 Ad Campaign
Close-up of dark blue denim jeans styled with a black leather belt, white button-up shirt, and keychain clip in front of a red trailer.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

dark blue denim jeansblue denim jeansdenim jeansblue jeanswhite button up shirtwhite collared shirtwhite shirtblack leather beltblack beltkeychain lanyard accessorykeychain clip

Description

A close-up fashion campaign visual for the Helmut Lang 'Jeans' 2026 project, photographed by Chloe Jones and featuring talent Carlee Smith. The shot captures a midsection framing of straight-leg dark wash blue denim trousers paired with a crisp white long-sleeve collared shirt tucked at the waist. A narrow black belt secures the waistline, complemented by a silver carabiner keychain and knotted black cord lanyard clipped to the front belt loop. The subject stands in direct, hard natural sunlight against the textured metal siding and wheel arch of a red trailer outdoors.

Style

Horizontal, Commercial, Raw

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Denim (50%)
Pure White (40%)
Jet Black (10%)

Context

Advertising Campaign