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Brand
Helmut Lang
Project'Jeans' 2026 Ad Campaign
A man in a white button-down shirt and white jeans bends down to place a white bucket in front of stacked round hay bales.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

man in white shirtman in white jeanswhite jeanswhite button down shirtwhite pantsman bending downwhite man

Description

Helmut Lang 'Jeans' 2026 campaign photograph captured by Chloe Jones. The composition features a man dressed in a crisp white long-sleeved shirt, matching white denim trousers, a black belt, black shoes, and a dark cap. He is shown in profile, bending downward to place or pick up a white utility bucket. Warm directional sunlight cuts across large cylindrical hay bales stacked against a weathered rustic barn wall in Arkansas.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (70%)
Jet Black (20%)

Context

Advertising Campaign