Helmut Lang 'Jeans' 2026 Ad Campaign 2026

About

Two women run away from the camera across a sunlit grass pasture toward a distant fence line and tree border. One wears a white t-shirt with classic blue denim jeans, while the other is dressed in a matching denim jacket and jeans set, both sporting long braided hair. Captured in bright natural daylight with wide open field composition for the Helmut Lang Jeans advertising campaign.