Helmut Lang 'Jeans' 2026 Ad Campaign 2026

About

Two riders sit astride a horse against a backdrop of lush green trees and an open sky. Both wear wide-brimmed straw cowboy hats with long, neatly braided hair extending down their backs. The rider in front wears a classic denim jacket and matching wide-leg jeans, while the rider behind wears a crisp white t-shirt paired with denim trousers. Rendered in bright natural light, the frame features campaign typography at the bottom border for Helmut Lang Jeans.