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Brand
Helmut Lang
Project'Jeans' 2026 Ad Campaign
Two people wearing cowboy hats and blue denim riding a horse together outdoors in a Helmut Lang Jeans campaign photograph.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

two women riding horsetwo people on horsepeople on horseriding horse barebackwide leg blue jeansblue jeansdenim jeansstraw cowboy hatcowboy hatdenim jacketjean jacketwhite t shirt

Description

Two riders sit astride a horse against a backdrop of lush green trees and an open sky. Both wear wide-brimmed straw cowboy hats with long, neatly braided hair extending down their backs. The rider in front wears a classic denim jacket and matching wide-leg jeans, while the rider behind wears a crisp white t-shirt paired with denim trousers. Rendered in bright natural light, the frame features campaign typography at the bottom border for Helmut Lang Jeans.