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BrandGucci
Project'Valigeria' Ad Campaign
Man seated on airport seating wearing a camel trench coat and blue jeans surrounded by patterned luggage bags

Gucci 'Valigeria' Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Jeremy Z. Qin
Jeremy Z. QinDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Ni Ni and Chang Chen
Ni Ni and Chang ChenModels
Alastair McKimm
Alastair McKimmStylist
Riccardo Zanola
Riccardo ZanolaArt Director
“Sims 2” by Coco and Clair Clair
“Sims 2” by Coco and Clair Clair

Tags

man in camel trench coatcamel trench coattrench coatman sittingasian manman wearing trench coatmonogrammed suitcaseblue duffel bagluggagetravel bag

Description

This portrait from the Gucci Valigeria ad campaign features actor and model Chang Chen seated in a transit lounge setting, surrounded by monogrammed luggage and bright blue duffel bags. He wears a classic camel trench coat over a white collared shirt, paired with wide-cut blue denim jeans and dark loafers featuring horsebit hardware. Photographed by Anthony Seklaoui with art direction by Riccardo Zanola and styling by Alastair McKimm under creative direction by Sabato De Sarno. The composition is captured with direct flash lighting against a textured floor and seating environment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Bags & Accessories

Color

Camel (40%)
Denim (40%)

Background

Transport Hub

Context

Advertising Campaign