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BrandGucci
Project'Valigeria' Ad Campaign
Ni Ni and Chang Chen walking through an airport terminal with Gucci luggage for the Valigeria campaign

Gucci 'Valigeria' Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Jeremy Z. Qin
Jeremy Z. QinDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Ni Ni and Chang Chen
Ni Ni and Chang ChenModels
Alastair McKimm
Alastair McKimmStylist
Riccardo Zanola
Riccardo ZanolaArt Director
“Sims 2” by Coco and Clair Clair
“Sims 2” by Coco and Clair Clair

Tags

ni nichang chentwo people walkingman and woman walkinggucci valigeria campaign

Description

This image from the Gucci Valigeria ad campaign features actors Ni Ni and Chang Chen walking through an airport terminal. Ni Ni wears a grey hoodie with a black leather shoulder bag and pulls a monogram suitcase, while Chang Chen wears a vibrant red sweater and sunglasses, carrying a large monogram tote and pulling a matched wheeled suitcase. The scene is captured with clean lighting against a dark architectural background, emphasizing travel luxury and sophisticated styling.

Style

Editorial, Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (30%)
Crimson (30%)
Light Grey (40%)

Background

Transport Hub

Context

Advertising Campaign