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BrandGucci
Project'Valigeria' Ad Campaign
Ni Ni walking through an airport terminal carrying a pink duffel bag and rolling suitcase for Gucci Valigeria ad campaign

Gucci 'Valigeria' Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Jeremy Z. Qin
Jeremy Z. QinDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Ni Ni and Chang Chen
Ni Ni and Chang ChenModels
Alastair McKimm
Alastair McKimmStylist
Riccardo Zanola
Riccardo ZanolaArt Director
“Sims 2” by Coco and Clair Clair
“Sims 2” by Coco and Clair Clair

Tags

ni niwoman walking in airportwoman in dark coatdark coatpink duffel bagpink bagduffel bagrolling suitcasesuitcasewhite tank toptank topwhite sneakerssneakers

Description

Ni Ni walks purposefully through an airport terminal carrying a vibrant pink duffel bag and a monogram rolling suitcase for the Gucci Valigeria advertising campaign, photographed by Anthony Seklaoui. She wears a long dark coat over a white tank top and dark shorts, complemented by white sneakers. The setting features rows of empty waiting chairs alongside large floor-to-ceiling windows looking out over an tarmac view. Directional lighting illuminates the scene, highlighting the polished tile flooring and travel accessories.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film

Industries

Bags & Accessories

Color

Jet Black (50%)
Hot Pink (30%)
Pure White (20%)

Background

Transport Hub

Context

Advertising Campaign